Lake Erie College utilizes Strategic Marketing Affiliates (SMA) as its primary licensing agent for Storm Athletics.
As the primary licensing agen of Lake Erie Storm Athletics, Strategic Marketing Affiliates:
- Facilitates the licensing process for licensees,
- Executes licensing agreements,
- Markets theLake Erie College Storm Athletics brand to potential manufacturers,
- Monitors the marketplace for unlicensed use of trademarks,
- Collects royalties, and
- Conducts compliance review audits of licensed manufacturers.
All licensees are required to remit royalty reports and payments on a quarterly basis to SMA, who collects these payments on behalf of Lake Erie Storm Athletics. Lake Erie has established a royalty rate of 10% of the wholesale price of an individual product.
Information on the services SMA provides, including a copy of an application and license agreement, can be found at www.smaworks.com.
Strategic Marketing Affiliates
Pan American Plaza
201 South Capitol Avenue, Suite 520
Indianapolis, IN 46225
Phone: (317) 829-5690
Fax: (317) 829-5696
About Strategic Marketing Affiliates: Founded in 1997, Strategic Marketing Affiliates, Inc. is a full-service licensing agency that has quickly grown to become a leader in the collegiate marketplace. SMA currently represents over 164 universities, colleges, and athletic conferences nationwide. The Indianapolis (IN) based SMA team combines extensive marketing and licensing experience with a forward-thinking attitude in keeping its approach fresh, energetic, and, above all else, effective. For more information on SMA, visit: www.smaworks.com.