PAINESVILLE, Ohio-- Lake Erie College Director of Athletics Reid Guarnieri announced Tuesday that Skip Snow has been hired as Assistant Athletic Director for External Operations.
Snow will be responsible for department communications and media relations, as well as overseeing the department’s Corporate Partnership program.
“We are extremely pleased to welcome Skip Snow as our new Assistant Director of Athletics for External Operations,” said Guarnieri. “He brings a wealth of knowledge and expertise in the realm of media writing and sports information as well as marketing experience at the collegiate and professional levels in athletics. His Ohio roots and connection to the local community lend extremely well to the ability of Lake Erie College to continue to serve its alumni, students, family, and friends in an excellent manner.”
Snow will direct the coverage of Lake Erie’s 23 varsity athletic teams, coordinating and disseminating information about the teams, both internally and to various media outlets. He will serve as the editor in charge of LakeErieStorm.com, the official online home of Storm Athletics.
Snow is a seasoned veteran in covering both collegiate and professional sports, with a resume that includes communications, writing and marketing positions at the Cleveland Indians, MLB.com, Notre Dame College and USA Today Sports.
He was the Director of Athletic Communications at Notre Dame College, where he created a new brand and website and marshaled the coverage of 22 sports. At Notre Dame (2006-13), Snow served as lead broadcaster for baseball and lacrosse and as a secondary voice on basketball and football broadcasts, which were carried on ESPN Cleveland. His event recaps were often printed in newspapers across the state of Ohio, gaining Notre Dame’s upstart programs a solid foothold in recruiting student-athletes. Snow was the designer and lead editor of all athletic publications and wrote features for Notre Dame Today, the College’s quarterly alumni magazine.
Prior to his time at Notre Dame, the Miami University product was a front-office staffer with the Cleveland Indians from 1992-2004.
The Dayton, Ohio, native continues to be a staffer with USA Today Sports where he serves as a Baseball Analyst and Writer during the Major League Baseball season. Snow and his wife Anne Marie have four children – Michael, Maria, Andrew and Lauren. They live in Rocky River, Ohio.