September 5, 2013

Storm Athletics Unveils LakeErieStorm.com Redesign

PAINESVILLE, OHIO  –  The start of the new fall sports season also marks a new look for the online home of Storm Athletics as Lake Erie College launched a redesigned www.LakeErieStorm.com today (Sept. 5) through its continued partnership with PrestoSports.

LakeErieStorm.com remains the home for news and information on the Storm’s 23 NCAA Division II teams while receiving a fresh, clean, innovative and bold redesign that will utilize Presto’s content management system.

The redesign features more efficient navigation and easier access to connect via social media.  Most notably, the masthead serves as a “sticky bar” to keep navigation with the user as they scroll. New straight drop-down menus provide fans with one-click access to various sections of the site. Larger photos and lead stories will highlight the most recent news. The site also now features a social media hub under the “connect” tab and an enhanced “Storm Watch” media player.

“We are very excited about the improved functionality and bold, clean look to the redesigned site," said Jason Tirotta, Assistant Athletic Director for External Operations. "We view LakeErieStorm.com as the centralized hub for all of our news and information, and we wanted to make sure we were connecting with fans in a much more effective and efficient way.

"When we first launched the site in 2010, we felt we had a dynamic site that really enhanced the way we reached our fan base. Technology changes rapidly and we want to make sure that we continue to be innovative and provide great access to all our constituents. I think the redesigned site does that and helps reinforce our brand identity.”

PrestoSports has hosted LakeErieStorm.com since 2010 and is a leading provider of athletic content management software to colleges and conference offices, providing market solutions for web site design and hosting, live stats, award management, merchandising and officiating.

-LEC-